Green web hosting can be most excellent described as an eco-friendly alternative to traditional means of hosting. More companies are currently taking the initiative to minimize the impact data center emissions and other commonly used resources have on the environment.
The typical hosting operation requires a great deal of energy to power web servers and other network equipment. Environmental and cooling controls, fire-suppression systems, electronic security mechanisms and internet connections all call for the use of energy. This is the setup in data centers all over the world, and you can image the negative affect the hosting industry has on the environment.
The main intention of green web hosting is to offset the carbon emissions data centers release into the environment. Service providers take various approaches to make this happen, including the following methods:
• RECs – The most common action taken by green web hosting companies is the purchasing of RECs (Renewable Energy Credits). Often referred to as renewable certificates, these credits represent renewable energy sources that have been purchased from an electrical company. Although the host may not be directly utilizing the renewable energy, their efforts play a large role in reducing emissions and also greatly reduce their dependence on non-renewable power.
• Less Energy Consumption – Many green web hosting firms also take proactive measures by reducing the energy consumption in their daily business operations. This usually occurs in the office environment, where they use less computers and other hardware, or rely entirely on the machines to provide heat for the certain areas in the building. Some run their offices on solar power, enforce recycling policies and eliminate the use of paper. The latter can easily be achieved by several companies thanks to today’s fast paced e-business world. Other common measures include requiring that employees carpool to work to cut down on the harmful emissions that stem from day-to-day driving or asking them to cut down on energy use while at home.
Green web hosting efforts in the data center usually include using more efficient server hardware and running backup generators that rely on propane gas instead of diesel fuel. There are also a handful companies that are able to generate their own renewable energy to use for their IT operations.